Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

BareBones Workwear® Debuting Brand Collection

Company Unveils New Line of Apparel, Boots and Headwear

BareBones WorkWear®, a popular, locally-owned retail chain, is introducing a new line of clothing, boots and headwear online and at all of its 10 locations.

CEO/Founder, Stu Nelson, based in Sacramento, says the product launch is the result of long-term planning and collaboration

“We carry a lot of high-quality brands and began to dream of building our own line of premium products,” he explains. “Every time we dabbled with creating a few branded items, they flew off our shelves.  That got us thinking.”

Nelson and his partner, Mason Moore, began working with a design/marketing team to develop concepts, spending two years in consultations. “Once in a while, I would wear a few of the samples myself,” Moore laughs. “I am not afraid of a little informal research. As a model, I am not perfect, but the stuff always gets great reviews!”

Included in the line are premium tees with assorted illustrations including the company’s cheeky slogan: “No Crack We Can’t CoverTM.”  Some of the branded headwear includes the slogan while others feature the unique BareBones WorkWear® logo in a variety of patterns and fabrics.

Nelson says he is also proud of his new branded footwear. “We are known for the quality of our work boots and, between us, my partner and I have 40 years’ worth of footwear knowledge. We knew exactly what we wanted and these new boots have met our toughest standards.” “Plus, we always field test the workboots in harsh environments.”

The company plans to roll out selected items now and feature more in both its stores and website in the coming weeks.

“To say we are stoked is an understatement,” says Nelson. “We are extremely pleased with the responses from our customers. It’s incredibly gratifying.”

BareBones WorkWear® has 10 locations including Sacramento, West Sacramento, Yuba City, Auburn, Chico, Grass Valley, Rancho Cordova, Rocklin, Woodland and Placerville. For more information, visit barebones.com.

 

truetrue